SEO Tips and Tricks for Powerful Search Engine Optimization

Search Engine Optimization(SEO) Tips and Tricks you should and should not be doing on your Web pages to make them rank higher in search engines. This list looks at more than just meta tags and basics of SEO, so even if you've got some of the factors, you may not have everything. Scroll to the end of the list to look at the things you should never be doing, as well as the things you should always do at the beginning.

 

Write Great Content (High Priority)

Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won't stick around on your site and search engines won't find your site valuable.

Add new Content all the time (High Priority)

Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

Create a Great Keyword Phrase (High Priority)

The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

Create an Aceessible Site (High Priority)

Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.

Use Keyword Phrase in Your Title Tag (High Priority)

The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

Create as much Content as you can (Medium Priority)

Content plays an important role for any site you can say that it is king. The more content you have on your site, the more there is to be indexed and appear in search engines.

Create a Sitemap (Medium Priority)

Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.

Use 301 Redirects for Permanent Redirects (Medium Priority)

When you redirect your pages, you should always use a 301 http server redirect. This tells the search engines that the redirect is permanent and that they should change their index to use the new URL. Spammers use other types of redirects (HTTP 302 redirects and meta refresh), so they are not a good idea to use.

Put your Keyword Phrase in First Paragraph (Medium Priority)

Repetition of your keyword phrase is important in your content. But it's especially important in the first one or two paragraphs of text. And if you can repeat it once in the first paragraph that will help up it's priority.

Link your page from within your Site (Medium Priority)

Links are important, and linking from one page to another on your own site is a very easy way to get links. They aren't as important in search engine ranking as links from external sites, but they do help. If nothing else, they help the search engine spider find all the pages on your site.

Optimize for a few Secondary Keywords (Low Priority)

Once you have a keyword phrase, you can choose one or two other keywords to optimize for as well. But be careful with these - make sure that the density of your secondary keywords is no more than 1-2%. Any higher and you risk confusing the search engine and diluting the power of your primary keyword phrase.

Use the Meta Keyword tag & include your Keyword Phrase (Low Priority)

Meta tags are a very popular way to improve search engine results, but the fact of the matter is that some major search engines don't use them at all, and others only use them a little. It won't hurt to include your keyword phrase and any secondary keywords in the meta keywords tag, but don't expect it to work wonders.

Don't Host your Site with Host that allows Spammer (Avoid)

This means any type of spammers, but especially search engine spammers. If you don't know what your host's policy is towards spammers, find out. There should be something in their terms and conditions about malicious activity. If your IP is blacklisted, you'll be blacklisted right along with it, even if your site is completely innocent.

Don't Write your Content with JavaScript (Avoid)

While search engines won't penalize a site for using JavaScript, they don't typically index the contents of the scripts. So if your pages use JavaScript to display the contents, it will be harder to get high ranks for those pages. This includes pages that use scripts to show and hide text and pages that use Ajax for the content.

Don't Use your Keyword Phrase too much (Avoid)

Keyword stuffing is the practice of repeating your keywords or keyword phrases over and over in a page until there is nearly no other text than the keyword phrase. Check your keyword density to determine if you have used it too much. 10% or higher is too much.
If you are too blatant about stuffing keywords, you could get your site banned from search engines.


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