Monday, 4 February 2013
0
Monday, 4 February 2013
Understanding Web Traffic - Pageviews, Hits, Impression, Unique Visitor
There are various of terms like Hits, Pageviews etc when it comes to calculation of web traffics. Some statistics give you report in terms of unique visitors some provides more – Pageviews, Hits, etc. Here's a brief explanations for those who are confuse how figures in these web statistic terms are generated. Also this explanation helps in understanding web traffic.
HITS
Hits is also known as request and it is the total number of files loaded when a single page is requested from the web server. So how hits are calculated? Suppose a single web page with 10 images (background.gif, transparent.gif etc)is loaded, that’s 10 hits for starters. The web page has 5 photos (example.jpg, photo.jpg, etc), that's another 5 hits. If you add up the JavaScripts, CSS files and all the external files, each time a web page is loaded, it can easily build up more than 50 hits. If you clear cache, reload the page, another 50+ hits again.
Nowadays, Hits are rarely used to judge a website traffic because they are not really accurate.
PAGEVIEWS
Pageviews is a calculation of how many times a page is viewed. Say a visitor lands on your main page, that's count 1 pageview. Same visitor clicks on another page, that's another pageview. By dividing total pageviews with total unique visitors, you can get an idea how many pageviews each visitor generates.
IMPRESSION
Impression is normally calculated in bulk of 1000. It counts how many times a element (image, text, video) appears on a web page. If a advertisement network is paying $3/CPM (Cost Per Thousand Impressions), that means you are getting paid $3 when the banner appears 1000 times on your web page.
UNIQUE VISITORS
Unique visitors are normally equivalent to visits. Think of it as the number of different people (different IP) that visits your web page. Unique visitors or visits are the most important numbers of among all(pageviews, impression, hits), when it comes to determine the traffic of a specific website.
Have any QUESTION regarding Web Traffic? Feel free to ask drop your comment in comment box. Like US on Facebook and Stay Updated.
Stay Tuned with Us for More TIPS and TRICKS :)
HITS
Hits is also known as request and it is the total number of files loaded when a single page is requested from the web server. So how hits are calculated? Suppose a single web page with 10 images (background.gif, transparent.gif etc)is loaded, that’s 10 hits for starters. The web page has 5 photos (example.jpg, photo.jpg, etc), that's another 5 hits. If you add up the JavaScripts, CSS files and all the external files, each time a web page is loaded, it can easily build up more than 50 hits. If you clear cache, reload the page, another 50+ hits again.
Nowadays, Hits are rarely used to judge a website traffic because they are not really accurate.
PAGEVIEWS
Pageviews is a calculation of how many times a page is viewed. Say a visitor lands on your main page, that's count 1 pageview. Same visitor clicks on another page, that's another pageview. By dividing total pageviews with total unique visitors, you can get an idea how many pageviews each visitor generates.
IMPRESSION
Impression is normally calculated in bulk of 1000. It counts how many times a element (image, text, video) appears on a web page. If a advertisement network is paying $3/CPM (Cost Per Thousand Impressions), that means you are getting paid $3 when the banner appears 1000 times on your web page.
UNIQUE VISITORS
Unique visitors are normally equivalent to visits. Think of it as the number of different people (different IP) that visits your web page. Unique visitors or visits are the most important numbers of among all(pageviews, impression, hits), when it comes to determine the traffic of a specific website.
Have any QUESTION regarding Web Traffic? Feel free to ask drop your comment in comment box. Like US on Facebook and Stay Updated.
Stay Tuned with Us for More TIPS and TRICKS :)
Subscribe to:
Post Comments (Atom)
0 Responses to “Understanding Web Traffic - Pageviews, Hits, Impression, Unique Visitor”
Post a Comment